Who is primarily responsible for advertising costs according to an auction contract?

The seller of the item is primarily responsible for advertising costs according to an auction contract. This is based on the understanding that the seller benefits directly from the promotion and exposure generated through advertising, as it helps attract potential buyers to their items. Therefore, the costs associated with marketing the auction and its items typically fall to the seller, as they are looking to maximize the sale price and ensure that their items receive the attention necessary to facilitate a successful auction.

In many auction contracts, this responsibility is clearly delineated, outlining that the seller must cover the costs related to advertising efforts that aim to enhance the visibility of the auction items. This includes costs such as print advertisements, online promotions, and any other marketing strategies employed to draw in bidders.